{"id":75567,"date":"2026-01-25T19:12:17","date_gmt":"2026-01-25T08:12:17","guid":{"rendered":"https:\/\/dmarge.com\/?p=75567"},"modified":"2026-01-25T19:13:31","modified_gmt":"2026-01-25T08:13:31","slug":"how-to-dress-like-londoner","status":"publish","type":"post","link":"https:\/\/dmarge.com\/style\/how-to-dress-like-londoner","title":{"rendered":"From Savile Row to East End: A Guide to London-Inspired Wardrobes"},"content":{"rendered":"<p>London has become a cultural melting pot in the last ten years, breeding an eclectic variety of stylish men who walk the city\u2019s streets. We\u2019ve got the inside knowledge on how to dress like a Londoner.<\/p><p>With an anything goes attitude to style, a man can wear <em>whatever<\/em> in London and onlookers won\u2019t take a second look. But such liberties doesn\u2019t mean that dwellers of the English capital are haphazard toward appearances; it\u2019s more they have perfected several specialty looks. From the dapper to the outlandish, men in this city know who and what they are; showing just how important confidence is when it comes to style.<\/p><p>Our last stop was New York, now jump on our digital private jet to find out how the Poms get it done.<\/p><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>In This Story\u2026<\/h2><ul><li><a href=\"#h-savile-row-suits\" data-level=\"2\">Savile Row Suits<\/a><\/li><li><a href=\"#h-urban-luxe-streetwear\" data-level=\"2\">Urban Luxe Streetwear<\/a><\/li><li><a href=\"#h-sophisticated-sloanie\" data-level=\"2\">Sophisticated Sloanie<\/a><\/li><li><a href=\"#h-eastside-black-leather-jackets\" data-level=\"2\">Eastside Black &amp; Leather Jackets<\/a><\/li><li><a href=\"#h-heritage-london-hipster\" data-level=\"2\">Heritage London Hipster<\/a><\/li><\/ul><\/div>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/75567\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <h2 class=\"wp-block-heading\" id=\"h-savile-row-suits\"><strong>Savile Row Suits<\/strong><\/h2><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"580\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2015\/05\/savile-row-suits.jpg\" alt=\"\" class=\"wp-image-210902\"><\/figure><p>The Savile Row gent frequents London\u2019s tailoring strip for a made-to-measure suit, as often as he gets his hair cut at his local barber. Knowing one suit is never enough, this London man founds his style on perfect-fit jackets \u2013 in single or double-breast \u2013 and isn\u2019t shy on bringing in working traditional additions like a waistcoat, lapel pin and pocket square.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1154928472\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2020330847 = function () {googletag.cmd.push(function () {var slot_2020330847 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1154928472\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2020330847.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1154928472\");});};adsQueue.push(load_2020330847);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Breaking up the dreariness of typical navies and greys (and the British weather), this Londoner has a penchant for patterned ties and coloured socks \u2013 the latter tucked away in British leathered monk shoes and tassel loafers.<\/p><h2 class=\"wp-block-heading\" id=\"h-urban-luxe-streetwear\">Urban Luxe Streetwear<\/h2><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"580\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2015\/05\/london-street-style-men.jpg\" alt=\"\" class=\"wp-image-210903\"><\/figure><p>In a throw back to Nineties hip-hop, the urban look has infiltrated London (particularly in the east and south) with Londoners mixing the once shapeless, homey look with relaxed, luxury pieces for a modernised take. Working an immense amount of black and grey, the muted hues are often contrasted with macro-prints (think camouflage or cartoons) and textural accessories such as badges, pins and personalised logos.<\/p><p>How to dress like a Londoner? Bottoms are casual \u2013 from jogger pants to basketball shorts \u2013 and sneakers, in retro silhouettes, are key to maintaining the street urban feel. Accessories are the big investments here, with leather totes and folio holders taking pride of place under the arm, matched by equally sophisticated headwear such as felt hats in natural colours.<\/p><h2 class=\"wp-block-heading\" id=\"h-sophisticated-sloanie\">Sophisticated Sloanie<\/h2><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"580\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2015\/05\/sloanie.jpg\" alt=\"\" class=\"wp-image-210909\"><\/figure><p>A \u2018sloanie\u2019 is a term that refers to someone from Sloane Square \u2013 one of the richest parts of London. This type of gent is big on luxury brands; the best of King Road boutiques displayed on his trim body like a walking mannequin. But, the sophisticated sloanie is understated about his extravagance; opting for non-logo items that show his appreciation for superior English wool, cashmere and silk, and British cuts and silhouette.<\/p><p>When not at black tie event in Chelsea, the sloanie is in a constant state of \u2018smart casual\u2019, meaning a morning coffee will require some form of leather footwear: tailored trousers (denim or chinos) and structured jacket or coat. He has a penchant for coordinating, too \u2013 be it tonal colouring blocking with outerwear, knits and pants, or matching his tan belt with slip on leather loafers in light chestnut.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-2067472793\" class=\"ad-container\"><script type=\"text\/javascript\">var load_782779409 = function () {googletag.cmd.push(function () {var slot_782779409 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-2067472793\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_782779409.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-2067472793\");});};adsQueue.push(load_782779409);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-eastside-black-leather-jackets\">Eastside Black &amp; Leather Jackets<\/h2><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"580\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2015\/05\/london-leather.jpg\" alt=\"\" class=\"wp-image-210910\"><\/figure><p>The pioneers of punk, East London holds true to its anarchic roots with lads rocking all-black looks, with leather and metallic hardware details. Not to be stuck in the past, today\u2019s East London guy takes a fresh approach to style, layering sharply cropped biker jackets with chunky zips and clips.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-38374099\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1444140644 = function () {googletag.cmd.push(function () {var slot_1444140644 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-38374099\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1444140644.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-38374099\");});};adsQueue.push(load_1444140644);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>An important style tip on how to dress like a Londoner, crew-neck tees, roll neck sweaters and plaid flannels add a Nineties Nirvana feel, on always-leather shoes \u2013 switching between super-comfortable creepers in patent leather and derby boots or Dr Martens. A scoop beanie or reversed snap-back crowns the off-duty model\u2019s casual style.<\/p><h2 class=\"wp-block-heading\" id=\"h-heritage-london-hipster\">Heritage London Hipster<\/h2><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"580\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2015\/05\/heritage-hipster.jpg\" alt=\"\" class=\"wp-image-210911\"><\/figure><p>It wouldn\u2019t be a style review without mention of the hipster. In London, the trend-obsessed lad adopts a British heritage demeanour. A quirky step-up for Savile Row, the heritage hipster is a fan of tailoring \u2013 adopting silhouette references from past decades. The Twenties, Forties and Seventies are prominent with wide-legged trousers in post-war wool, through to high-waisted flat fronts in bold pinstripes.<\/p><p>But accessories make-up for most of the heritage theme: pocket watches, outlandish bow ties and vintage briefcases balancing out suspenders, straw fedoras with ribbon-trim and vintage shirting with club collars. There isn\u2019t a lot of colour here \u2013 burgundy, at best \u2013 but everything else, from the traditional suit cuts to button details \u2013 make this look one to study for days.<\/p><p class=\"has-text-align-center\"><strong>Click through the slideshow to see the best London men\u2019s fashion brands \u2013 new and old.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The leaders in dapper.<\/p>\n","protected":false},"author":49,"featured_media":519396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[397],"tags":[],"coauthors":[146242],"class_list":{"0":"post-75567","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","5":"has-post-thumbnail","7":"category-style","8":"post_format-post-format-gallery"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/75567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=75567"}],"version-history":[{"count":1,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/75567\/revisions"}],"predecessor-version":[{"id":536681,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/75567\/revisions\/536681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/519396"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=75567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=75567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=75567"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=75567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}