{"id":537502,"date":"2026-03-12T10:56:31","date_gmt":"2026-03-11T23:56:31","guid":{"rendered":"https:\/\/dmarge.com\/?p=537502"},"modified":"2026-03-14T09:55:53","modified_gmt":"2026-03-13T22:55:53","slug":"superocean-44-collingwood-limited-edition","status":"publish","type":"post","link":"https:\/\/dmarge.com\/watches\/superocean-44-collingwood-limited-edition","title":{"rendered":"Breitling&#8217;s New Collingwood Superocean Might Be the Most Divisive Watch in Australian Sport"},"content":{"rendered":"<p>There are watches that divide opinion, and then there\u2019s slapping a Magpie crest on the caseback of a Swiss timepiece. Breitling Oceania has just announced a multi-year partnership with the Collingwood Football Club, and to mark it, they\u2019ve launched the <a target=\"_blank\" href=\"https:\/\/www.breitling.com\/au-en\/watches\/superocean\/superocean-automatic-44-my22\/A173761B1B1A1\/\" rel=\"noreferrer noopener\">Superocean 44 Collingwood Limited Edition<\/a>, restricted to just 125 pieces and available exclusively in Australia.<\/p><h2 class=\"wp-block-heading\" id=\"h-black-white-and-18k-red-gold-on-the-wrist\"><strong>Black, White, and 18k Red Gold on the Wrist<\/strong><\/h2><p>The watch itself builds on the existing Superocean 44 platform but gets a full Collingwood makeover. The dial runs in black and white (naturally), with 18k red gold accents providing the premium detail that separates this from a standard model. <\/p><p>The Collingwood Magpie crest is engraved on the caseback, which, depending on your AFL allegiance, will either make your heart sing or your stomach turn. The case is stainless steel, the bracelet matches, and you\u2019re getting a 38-hour power reserve from the automatic movement inside.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-668842841\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1592441870 = function () {googletag.cmd.push(function () {var slot_1592441870 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-668842841\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1592441870.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-668842841\");});};adsQueue.push(load_1592441870);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-1400x933.jpeg\" alt=\"\" class=\"wp-image-537504\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-1400x933.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-960x640.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-640x426.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-768x512.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_3_f2d428faf08713a4fbc5ed8d3c89c0b2-l.jpg-480x320.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>It is worth noting: Breitling hasn\u2019t disclosed the specific calibre. The standard Superocean 44 runs a Breitling Calibre 17, which is based on the ETA 2824, and that 38-hour figure lines up. COSC certification is standard across the Breitling lineup, so accuracy shouldn\u2019t be a concern regardless.<\/p><p>The limited run of 125 is genuinely small. For context, most \u201climited edition\u201d sports-partnership watches from brands at this level tend to sit in the 250-500 range. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1730018524\" class=\"ad-container\"><script type=\"text\/javascript\">var load_680661105 = function () {googletag.cmd.push(function () {var slot_680661105 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1730018524\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_680661105.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1730018524\");});};adsQueue.push(load_680661105);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>At 125, Breitling is clearly targeting serious collectors and devoted Collingwood supporters rather than casual fans looking for a team memento. Whether that scarcity translates to secondary market demand depends entirely on how deep the Magpie Army\u2019s watch-collecting habit runs.<\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/537502\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <h2 class=\"wp-block-heading\" id=\"h-afl-meets-swiss-horology-again\"><strong>AFL Meets Swiss Horology (Again)<\/strong><\/h2><p>This isn\u2019t the first time a Swiss watch brand has dipped into AFL territory. Hublot had a notable run with the Richmond Tigers, and TAG Heuer has played in the broader Australian sports sponsorship space for years. But Breitling going directly to Collingwood is a calculated move. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1146082016\" class=\"ad-container\"><script type=\"text\/javascript\">var load_723698727 = function () {googletag.cmd.push(function () {var slot_723698727 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1146082016\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_723698727.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1146082016\");});};adsQueue.push(load_723698727);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>The Magpies draw the biggest television audiences and match attendances in the AFL, regularly pulling more than 80,000 fans to games. That\u2019s a massive brand-awareness play for Breitling Oceania.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-1400x933.jpeg\" alt=\"\" class=\"wp-image-537505\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-1400x933.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-960x640.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-640x426.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-768x512.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_2_1d1d8cec1185f7353b050fbcba646cc3-l.jpg-480x320.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>The question, as always with these sports collaborations, is whether the watch transcends the partnership. A Collingwood-branded Superocean will absolutely find 125 buyers in a market this passionate. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1561449927\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1742177659 = function () {googletag.cmd.push(function () {var slot_1742177659 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1561449927\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1742177659.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1561449927\");});};adsQueue.push(load_1742177659);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>But for watch collectors who don\u2019t bleed black and white, the appeal thins quickly. It\u2019s a Superocean 44 with team colours and a crest, not a new movement, a new complication, or a fundamentally different watch.<\/p><h2 class=\"wp-block-heading\" id=\"h-dmarge-s-two-seconds\"><strong>DMARGE\u2019s Two Seconds<\/strong><\/h2><p>This is a smart brand partnership, and for Collingwood diehards who also happen to collect watches, it\u2019s a no-brainer. At 125 pieces, it\u2019s scarce enough to be desirable, and the 18k red-gold dials add more substance than your average sports tie-in. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-816113696\" class=\"ad-container\"><script type=\"text\/javascript\">var load_470886112 = function () {googletag.cmd.push(function () {var slot_470886112 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-816113696\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_470886112.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-816113696\");});};adsQueue.push(load_470886112);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>But let\u2019s be real: this is a tribalism play first and a horological release second. And in a country where your football club allegiance is practically a blood type, that might be exactly enough.<\/p><p><strong>Want to try it on? Book an appointment below.<\/strong><\/p><script src=\"https:\/\/claspd.co\/assets\/widget.js\" async><\/script>","protected":false},"excerpt":{"rendered":"<p>Breitling just picked a side in Australia&#8217;s most tribal sport, dropping a 125-piece Collingwood Superocean that&#8217;ll either thrill you or infuriate you.<\/p>\n","protected":false},"author":7,"featured_media":537503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[249],"tags":[],"coauthors":[146525],"class_list":{"0":"post-537502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-watches"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=537502"}],"version-history":[{"count":6,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537502\/revisions"}],"predecessor-version":[{"id":537536,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537502\/revisions\/537536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/537503"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=537502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=537502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=537502"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=537502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}