{"id":537444,"date":"2026-03-09T13:30:17","date_gmt":"2026-03-09T02:30:17","guid":{"rendered":"https:\/\/dmarge.com\/?p=537444"},"modified":"2026-03-09T14:02:36","modified_gmt":"2026-03-09T03:02:36","slug":"bmw-i4-m50-touring","status":"publish","type":"post","link":"https:\/\/dmarge.com\/cars\/bmw-i4-m50-touring","title":{"rendered":"BMW Is Sitting On A Weapon And Refuse To Pull The Trigger"},"content":{"rendered":"<p>I\u2019ll say upfront: I\u2019m a wagon guy. I own a <a target=\"_blank\" href=\"https:\/\/dmarge.com\/cars\/the-b9-audi-rs-4-just-became-a-whole-lot-more-collectible-thank-the-rs-5-for-that\" type=\"post\" id=\"537185\" rel=\"noreferrer noopener\">B9 RS4 Avant<\/a> and I will defend the long roof to anyone who\u2019ll listen (and several people who won\u2019t). So when I tell you BMW is sitting on the bones of a genuinely great electric wagon and doing absolutely nothing with it, understand this isn\u2019t idle wishlisting. This is frustration.<\/p><p>The <a target=\"_blank\" href=\"https:\/\/www.bmw-m.com\/en\/topics\/magazine-article-pool\/bmw-i4-m50-by-kith.html\" rel=\"noreferrer noopener\">BMW i4 M50<\/a> is, for all intents and purposes, already 90% of the way there.<\/p><p>It\u2019s a four-door liftback. It\u2019s got the sleek, low-slung proportions that make wagons look good rather than bloated. It\u2019s packing around 400 kW and 795 Nm through all four wheels, which is enough to make your passengers very quiet very quickly. And because it\u2019s built on BMW\u2019s CLAR platform with batteries in the floor, the packaging already lends itself to a longer rear overhang without messing up the weight distribution.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"670\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c.jpg\" alt=\"\" class=\"wp-image-537446\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c.jpg 1360w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c-960x473.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c-640x315.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c-768x378.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/fad315d8-cc14-4a59-a9ce-17b0d0e9d77c-480x236.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">DMARGE\u2019s render of the i4 M50 Touring in Kith Green<\/figcaption><\/figure><p>You wouldn\u2019t even need to call it a Touring. Call it a Shooting Brake. Give it a subtle roofline extension, a raked rear hatch, maybe 20mm more glass in the D-pillar, and you\u2019d have something that looks like it was always supposed to exist. The proportions are already there. The silhouette practically begs for it.<\/p><p>And here\u2019s the thing nobody at BMW seems willing to acknowledge: the electric wagon space is essentially empty.<\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/537444\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>Your options right now, if you want a proper electric wagon from a premium brand? The <a target=\"_blank\" href=\"https:\/\/dmarge.com\/cars\/porsche-taycan-cross-turismo-wagon\" type=\"post\" id=\"282687\" rel=\"noreferrer noopener\">Porsche Taycan Sport Turismo<\/a>, which starts at a number that makes your eyes water. And the <a target=\"_blank\" href=\"https:\/\/www.bmw.com.au\/en\/models\/m-series\/i5-m60\/bmw-i5-touring-m60-xdrive.html\" rel=\"noreferrer noopener\">BMW i5 M60 Touring<\/a>, which is a lovely thing by all accounts but costs $219,900 before on-road costs in Australia. That\u2019s not a car. That\u2019s a house deposit with wheels.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-649071969\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1027541199 = function () {googletag.cmd.push(function () {var slot_1027541199 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-649071969\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1027541199.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-649071969\");});};adsQueue.push(load_1027541199);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Below that? Nothing. The MG 5 EV exists in some markets, sure, but comparing it to what an i4 M50 Touring could be is like comparing a garden hose to a fire truck. They both move water. That\u2019s where the similarities end.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-1400x788.jpeg\" alt=\"\" class=\"wp-image-537445\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-1400x788.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/03\/imgi_6_bmw-i4-m50-kith-mg-08-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">The current sedan version of the i4 M50<\/figcaption><\/figure><p>And this is where BMW Australia\u2019s recent decisions make my head spin. They\u2019ve just axed the i4 M50 from the local lineup entirely, leaving us with a single eDrive35 variant at $88,990. One flavour. 210 kW. Rear-wheel drive only. It\u2019s a perfectly fine car, but it\u2019s like ordering a steak and being told the kitchen only does chicken now.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1695214062\" class=\"ad-container\"><script type=\"text\/javascript\">var load_885975716 = function () {googletag.cmd.push(function () {var slot_885975716 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1695214062\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_885975716.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1695214062\");});};adsQueue.push(load_885975716);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>The i4 M50 was the one that made people stop and reconsider the whole EV thing. It proved you could have a fast, engaging BMW that happened to be electric. The 2026 model was even getting a name change to M60, with power bumped to 442 kW in Sport mode. That\u2019s not a car that needs to be put out to pasture. That\u2019s a car that needs a bigger boot.<\/p><p>I should also say: I\u2019ve driven a lot of electric cars and most of them are, hand on heart, pretty terrible as wagons. Not because they can\u2019t make them, but because they won\u2019t. Every manufacturer defaults to the SUV because the numbers say crossovers sell. And they do. But the numbers also said nobody wanted the M3 Touring, and then BMW couldn\u2019t build them fast enough.<\/p><p>The i4 Touring that various render artists have imagined over the years always looked right, and that\u2019s not nothing. When a car\u2019s proportions translate this easily into a different body style, it usually means the underlying design was strong to begin with. The i4 M50 has that. The long bonnet, the tight greenhouse, the muscular rear haunches. Stretch the roofline, rake the tailgate, don\u2019t touch the front end or the stance, and you\u2019ve got something that could genuinely compete with the Taycan Sport Turismo at half the price.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1573855055\" class=\"ad-container\"><script type=\"text\/javascript\">var load_822525868 = function () {googletag.cmd.push(function () {var slot_822525868 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1573855055\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_822525868.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1573855055\");});};adsQueue.push(load_822525868);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>There are roughly 2,400 words I could write about why this matters from a market positioning standpoint, about how the <a target=\"_blank\" href=\"https:\/\/dmarge.com\/style\/bmw-reveal-the-ix3-and-its-a-stunner\" type=\"post\" id=\"534668\" rel=\"noreferrer noopener\">Neue Klasse i3<\/a> might eventually offer a Touring variant but that\u2019s years away, about how BMW is leaving money on a table that Porsche is currently eating lunch on. But the argument is actually simpler than that.<\/p><p>The i4 M50 is a great car with a great powertrain and great bones. It\u2019s already got four doors. It\u2019s already got a liftback. The hardest part of making a wagon is the engineering underneath, and BMW has already done that bit. The easy part is the roof. And they still won\u2019t do it.<\/p><p>C\u2019mon, Munich. Pull the trigger!!<\/p>","protected":false},"excerpt":{"rendered":"<p>The i4 M50 was always one extended roofline away from being the electric wagon we actually need. So why won&#8217;t Munich do it?<\/p>\n","protected":false},"author":7,"featured_media":537447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1167],"tags":[],"coauthors":[146525],"class_list":{"0":"post-537444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cars"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=537444"}],"version-history":[{"count":2,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537444\/revisions"}],"predecessor-version":[{"id":537449,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537444\/revisions\/537449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/537447"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=537444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=537444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=537444"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=537444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}