{"id":537158,"date":"2026-02-22T11:01:22","date_gmt":"2026-02-22T00:01:22","guid":{"rendered":"https:\/\/dmarge.com\/?p=537158"},"modified":"2026-02-22T11:03:33","modified_gmt":"2026-02-22T00:03:33","slug":"how-to-keep-almost-every-watch-looking-like-new","status":"publish","type":"post","link":"https:\/\/dmarge.com\/watches\/how-to-keep-almost-every-watch-looking-like-new","title":{"rendered":"How To Keep Almost Every Watch Looking Like New"},"content":{"rendered":"<p>Here\u2019s the thing about us watch collectors. We\u2019ll spend three months agonising over whether to buy a piece, fly interstate to try it on, read every forum thread ever written about it, and then wear it daily without cleaning it once. <\/p><p>We treat the purchase like a sacred ritual but the maintenance like an afterthought. And it shows.<\/p><p>I pulled a bracelet off a Tudor the other day to swap in a strap and nearly dry-retched. Months of dead skin, sweat, sunscreen and what I can only describe as inner-city grime had built up between the lugs, hidden by the end links like a dirty secret. This is a watch I wear to nice restaurants. To meetings. To places where people can see me. And underneath? Filthy. Absolutely filthy.<\/p><p>So let\u2019s talk about how to actually clean a watch properly. It\u2019s not complicated, it doesn\u2019t take long, and there\u2019s really no excuse for walking around with a timepiece that looks like it\u2019s been through a tradie\u2019s toolbox.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1529293894\" class=\"ad-container\"><script type=\"text\/javascript\">var load_610434253 = function () {googletag.cmd.push(function () {var slot_610434253 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-1529293894\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_610434253.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1529293894\");});};adsQueue.push(load_610434253);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/537158\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <h2 class=\"wp-block-heading\" id=\"h-why-your-watch-is-dirtier-than-you-think\"><strong>Why Your Watch Is Dirtier Than You Think<\/strong><\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-1400x933.jpg\" alt=\"\" class=\"wp-image-537159\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/PS-2-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">A standard watch cleaning kit.<\/figcaption><\/figure><p>Every watch is a magnet for grime. The case, the bezel, the crown, the bracelet or strap, the clasp, the space between the lugs. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-995169648\" class=\"ad-container\"><script type=\"text\/javascript\">var load_620047641 = function () {googletag.cmd.push(function () {var slot_620047641 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-995169648\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_620047641.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-995169648\");});};adsQueue.push(load_620047641);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Everywhere that metal meets metal or metal meets skin, there\u2019s an opportunity for sweat, oil, dead skin cells, food residue and general city pollution to settle in and make itself comfortable. The areas you can\u2019t see are almost always the worst offenders. Under the clasp. Between bracelet links. Around the crown tube where the winding stem enters the case. Between the case and the strap attachment points. If you haven\u2019t looked at those spots on your watch recently, brace yourself.<\/p><p>And it\u2019s not just a cosmetic problem. Built-up grime can actually cause damage over time. On metal bracelets, trapped moisture and salt from sweat can accelerate corrosion, particularly on lower-grade steels. <\/p><p>On leather straps, oils and sweat break down the material and cause cracking. On rubber and silicone, sunscreen and insect repellent can degrade the material faster than you\u2019d think.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1342898696\" class=\"ad-container\"><script type=\"text\/javascript\">var load_190162951 = function () {googletag.cmd.push(function () {var slot_190162951 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1342898696\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_190162951.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1342898696\");});};adsQueue.push(load_190162951);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-understanding-your-watch-materials\"><strong>Understanding Your Watch Materials<\/strong><\/h2><p>Before you start scrubbing anything, you need to know what you\u2019re working with, because different materials have very different tolerances.<\/p><p>Stainless steel is the workhorse of the watch world. Everything from a Seiko Presage to a Rolex Submariner uses it, and it handles cleaning well. It\u2019s tough, corrosion-resistant and forgiving. But brushed surfaces need gentle, directional cleaning to avoid disrupting the grain, and polished surfaces will show swirl marks if you use the wrong cloth or too much pressure.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-764850171\" class=\"ad-container\"><script type=\"text\/javascript\">var load_491897990 = function () {googletag.cmd.push(function () {var slot_491897990 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-764850171\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_491897990.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-764850171\");});};adsQueue.push(load_491897990);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Gold is a different story entirely. It\u2019s soft, and it scratches far more easily than steel. Yellow gold, white gold, rose gold: they all have different alloy compositions, but they share that vulnerability to micro-scratches. <\/p><p><strong>See how to clean a gold watch below.<\/strong><\/p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DFW6H82Txz6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DFW6H82Txz6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noreferrer noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DFW6H82Txz6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noreferrer noopener\">A post shared by Heist Clean (@heistcleanco)<\/a><\/p><\/div><\/blockquote>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-461236502\" class=\"ad-container\"><script type=\"text\/javascript\">var load_980652293 = function () {googletag.cmd.push(function () {var slot_980652293 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-461236502\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_980652293.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-461236502\");});};adsQueue.push(load_980652293);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><p>A Rolex Day-Date in yellow gold or a Patek Philippe Calatrava needs to be treated with kid gloves. White gold has a rhodium plating that can wear off over time, and aggressive cleaning will speed that up. Rose gold contains copper in the alloy, which can react to certain chemicals. The rule with gold is simple: less pressure, always.<\/p><p>Titanium is lighter than steel and resistant to corrosion, which is why it shows up on tool watches like the Tudor Pelagos and various Grand Seiko models. But it scratches more easily than steel, and matte-finished titanium surfaces are particularly sensitive to abrasion. Light pressure only, and avoid anything that could polish away that matte texture.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1807540699\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1180722075 = function () {googletag.cmd.push(function () {var slot_1180722075 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1807540699\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1180722075.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1807540699\");});};adsQueue.push(load_1180722075);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Ceramic is the quiet achiever. Brands like Omega, Zenith, Hublot and IWC use it for everything from bezels to full cases. It\u2019s scratch-resistant, lightweight, hypoallergenic and doesn\u2019t tarnish. But it\u2019s also brittle. It won\u2019t scratch, but it can chip or crack if you\u2019re careless. Cleaning should be gentle: soft brush, appropriate cleaner, no soaking, NO ultrasonic machines.<\/p><p>And then there\u2019s sapphire crystal. The glass on your watch face (on anything remotely decent, at least) is almost certainly sapphire. It\u2019s incredibly hard and resistant to scratching, but it loves fingerprints. A quick wipe with a microfibre cloth usually does the job, but for stubborn smudges you\u2019ll want a proper cleaning solution.<\/p><h2 class=\"wp-block-heading\" id=\"h-straps-and-bracelets-the-forgotten-frontier\"><strong>Straps And Bracelets: The Forgotten Frontier<\/strong><\/h2><p>If the case is the face of your watch, the bracelet or strap is the underwear. And like underwear, most people don\u2019t clean it nearly often enough.<\/p><p>Metal bracelets come in several styles, and each has its own cleaning quirks. The Oyster-style bracelet (popularised by Rolex) has wide, flat surfaces that are easy to wipe down, but dirt loves to collect around the clasp and end links. Jubilee-style bracelets are flexible and comfortable but have lots of small surfaces that trap grime in every gap. <\/p><p>Beads of Rice and Milanese mesh bracelets are the worst offenders: the tight weave traps skin, dust and residue deep within the structure and requires regular upkeep to stay presentable. A blast of compressed air can help dislodge debris from mesh bracelets before you go in with a brush.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-2096723198\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1824120077 = function () {googletag.cmd.push(function () {var slot_1824120077 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-2096723198\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1824120077.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-2096723198\");});};adsQueue.push(load_1824120077);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-1400x933.png\" alt=\"\" class=\"wp-image-537161\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-1400x933.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-960x640.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-640x427.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-768x512.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-22-480x320.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Get yourself a good quality buff cloth like this.<\/figcaption><\/figure><p>Rubber and silicone straps are popular on dive watches and sporty pieces. They\u2019re comfortable and water-friendly but attract lint, dust and can develop a greyish film from sweat and sunscreen buildup. Warm water and a soft brush will sort most of that out, but a proper cleaning solution makes a noticeable difference.<\/p><p>Leather straps are the most delicate!!!!!<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1041434082\" class=\"ad-container\"><script type=\"text\/javascript\">var load_371396326 = function () {googletag.cmd.push(function () {var slot_371396326 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1041434082\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_371396326.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1041434082\");});};adsQueue.push(load_371396326);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Never submerge them. Never soak them. Even minimal moisture can damage stitching, adhesives or cause the leather to deteriorate, warp or develop mould. The best approach is a slightly damp cloth with a gentle cleaner, followed immediately by drying. Leather conditioner applied sparingly can help extend the life of the strap, but most leather bands are ultimately consumable items that you\u2019ll replace every year or two.<\/p><p>NATO and fabric straps are actually the least hygienic option according to research, trapping more bacteria than any other strap material. The upside is they\u2019re cheap and machine-washable (on a gentle cycle in a mesh bag, air dry).<\/p><h2 class=\"wp-block-heading\" id=\"h-the-right-way-to-clean-your-watch\"><strong>The Right Way To Clean Your Watch<\/strong><\/h2><p>The process itself is straightforward. What matters is using the right products and the right technique.<\/p><p>Start by removing the bracelet or strap if you can do it safely. This lets you clean the case and bracelet separately and gets into those hidden areas between the lugs and behind the end links. If you\u2019re not confident doing this, leave it attached and work around it carefully.<\/p><p>Use a proper watch cleaning solution, not dish soap, not Windex, not whatever random household cleaner is under your sink. You need something pH-neutral and formulated specifically for the materials on your watch. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-961092527\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1913509818 = function () {googletag.cmd.push(function () {var slot_1913509818 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-961092527\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1913509818.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-961092527\");});};adsQueue.push(load_1913509818);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>This is where the <a target=\"_blank\" href=\"https:\/\/www.heistclean.com\/\" rel=\"noreferrer noopener\">HEIST Watch Cleaner Kit<\/a> comes in, and hand on heart, it\u2019s the best option I\u2019ve found. The formula is all-natural, pH-neutral, and safe for stainless steel, gold, titanium, ceramic, sapphire, rubber and leather. It uses de-ionised water as a base with sodium citrate to break down grime, soybean extracts for natural degreasing, and no harsh chemicals whatsoever. It won\u2019t corrode finishes, strip protective coatings or compromise gaskets.<\/p><p>The kit comes with an 80ml bottle of cleaning solution, a soft-bristle brush that bends to reach awkward spots (around crowns, between links, under bezel lips), and a microfibre cloth covered in a cheeky print of guns, jewels and balaclavas (the brand is called <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/dp\/B0FCRTDZK5\" rel=\"noreferrer noopener\">HEIST, after all<\/a>). The whole thing packs into a resealable pouch that fits in hand luggage, which is genuinely useful if you travel with watches.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-1400x933.png\" alt=\"\" class=\"wp-image-537160\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-1400x933.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-960x640.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-640x427.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-768x512.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-21-480x320.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>Apply the solution to the cloth or brush. Work it gently around the case, bezel, crown, caseback and bracelet. Use the brush between links, around the clasp and in the gaps around the lugs. For ceramic watches, use short controlled strokes and let the solution do the heavy lifting rather than applying pressure. For gold, go lighter again. Always brush along the grain on brushed surfaces.<\/p><p>Wipe off any remaining residue with a clean damp cloth, then pat everything dry with a fresh microfibre cloth. Let the watch air dry completely before wearing or storing it. The whole process takes about two to three minutes, and the difference is immediately obvious.<\/p><p>For Americans it\u2019s on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/dp\/B0FCRTDZK5\" rel=\"noreferrer noopener\">Amazon US<\/a>. For Australia it\u2019s on <a target=\"_blank\" href=\"https:\/\/www.amazon.com.au\/dp\/B0FCRTDZK5\" rel=\"noreferrer noopener\">Amazon AU<\/a>. Or use <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/dp\/B0FCRTDZK5\" rel=\"noreferrer noopener\">Amazon US for rest of world<\/a> shipping.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-2079067859\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1971534523 = function () {googletag.cmd.push(function () {var slot_1971534523 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-2079067859\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1971534523.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-2079067859\");});};adsQueue.push(load_1971534523);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-how-often-should-you-clean\"><strong>How Often Should You Clean?<\/strong><\/h2><p>After every wear: a quick wipe with a microfibre cloth on the case sides, clasp and underside of the bracelet. This removes fresh oils and sweat before they set. It takes ten seconds and prevents the kind of buildup that requires more aggressive cleaning later.<\/p><p>Weekly: if you\u2019re wearing the same watch daily, especially in summer or humid conditions, do a light clean with <a target=\"_blank\" href=\"https:\/\/www.heistclean.com\/\" rel=\"noreferrer noopener\">your HEIST kit<\/a>. Focus on the clasp, end links and any area where skin contact is highest.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-557273837\" class=\"ad-container\"><script type=\"text\/javascript\">var load_319079131 = function () {googletag.cmd.push(function () {var slot_319079131 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-557273837\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_319079131.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-557273837\");});};adsQueue.push(load_319079131);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Monthly: a full clean with the kit, ideally with the bracelet removed. This is when you go after all the hidden spots and get everything back to looking like it just came out of the boutique.<\/p><h2 class=\"wp-block-heading\" id=\"h-the-bottom-line-of-watch-things\"><strong>The Bottom Line<\/strong> of Watch Things<\/h2><p>You wouldn\u2019t drive a $100,000 car without washing it. You wouldn\u2019t wear a $5,000 suit without dry cleaning it. But plenty of people walk around wearing five and six-figure watches that haven\u2019t been properly cleaned since the day they bought them.<\/p><p>It doesn\u2019t take expensive equipment. It doesn\u2019t require a watchmaker. It just requires a couple of minutes, the right kit, and a basic sense of self-respect not to walk into a room wearing a dirty watch. <\/p>","protected":false},"excerpt":{"rendered":"<p>For goodness sake, be careful with gold!<\/p>\n","protected":false},"author":7,"featured_media":195113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[249],"tags":[],"coauthors":[146525],"class_list":{"0":"post-537158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-watches"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=537158"}],"version-history":[{"count":3,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537158\/revisions"}],"predecessor-version":[{"id":537165,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537158\/revisions\/537165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/195113"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=537158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=537158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=537158"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=537158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}