{"id":537138,"date":"2026-02-20T12:02:13","date_gmt":"2026-02-20T01:02:13","guid":{"rendered":"https:\/\/dmarge.com\/?p=537138"},"modified":"2026-02-20T12:10:17","modified_gmt":"2026-02-20T01:10:17","slug":"the-ev-brand-nobodys-talking-about-deserves-more-respect","status":"publish","type":"post","link":"https:\/\/dmarge.com\/cars\/the-ev-brand-nobodys-talking-about-deserves-more-respect","title":{"rendered":"The EV Brand Nobody&#8217;s Talking About Deserves More Respect"},"content":{"rendered":"<p id=\"h-everyone-s-busy-arguing-about-whether-tesla-s-lost-the-plot-or-if-byd-is-the-next-toyota-and-meanwhile-mg-has-quietly-slipped-a-premium-ev-sub-brand-into-the-australian-market-that-makes-most-of-its-competition-look-like-it-s-still-figuring-out-homework\"><strong>Everyone\u2019s busy arguing about whether Tesla\u2019s lost the plot or if BYD is the next Toyota, and meanwhile MG has quietly slipped a premium EV sub-brand into the Australian market that makes most of its competition look like it\u2019s still figuring out homework.<\/strong><\/p><p>IM, presented by MG Motor, landed in Australia in 2025 with two models: the <a target=\"_blank\" href=\"https:\/\/shop.mgmotor.com.au\/im5\" rel=\"noreferrer noopener\">IM5 sedan<\/a> and the <a target=\"_blank\" href=\"https:\/\/shop.mgmotor.com.au\/im6\" rel=\"noreferrer noopener\">IM6 SUV<\/a>. And unless you\u2019ve been paying close attention, you probably missed it. Which is a shame, because what\u2019s sitting underneath these two cars is genuinely impressive, and the price they\u2019re asking for it is bordering on ridiculous.<\/p><p>The IM5 does 0 to 100 in 3.2 seconds. That\u2019s supercar fast, from a brand most Australians still associate with cheap hatchbacks and fleet deals. <\/p><p>Range sits at a claimed 575km on the WLTP cycle, with real-world figures coming in around 520km, which is more than enough for a Sydney-to-Canberra run without having to white-knuckle it past every charging station. And thanks to its 800-volt architecture, you can go from near-empty to 95 per cent in about 20 minutes on a fast charger. That\u2019s barely enough time to grab a servo pie and a flat white.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-893915109\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1370200431 = function () {googletag.cmd.push(function () {var slot_1370200431 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-893915109\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1370200431.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-893915109\");});};adsQueue.push(load_1370200431);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/537138\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>But the party trick isn\u2019t the straight-line speed. It\u2019s what IM calls its \u201cdigital chassis,\u201d and it\u2019s the kind of tech that makes you wonder what everyone else has been doing with their R&amp;D budgets.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-1400x1400.png\" alt=\"\" class=\"wp-image-537144\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-1400x1400.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-960x960.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-640x640.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-768x768.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-20-480x480.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>The system uses over 3,000 semiconductors to coordinate suspension, steering, braking and powertrain in real time. Millisecond adjustments across every dynamic component simultaneously, all managed by an NVIDIA chip running machine learning. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1565079895\" class=\"ad-container\"><script type=\"text\/javascript\">var load_651595655 = function () {googletag.cmd.push(function () {var slot_651595655 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1565079895\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_651595655.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1565079895\");});};adsQueue.push(load_651595655);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Where a traditional stability control system kicks in after you\u2019ve already started sliding, IM\u2019s setup identifies the conditions that cause the slide and prevents it from happening in the first place. It\u2019s the difference between a paramedic and a personal trainer.<\/p><p>And then there\u2019s the rear-wheel steering. Twelve degrees of articulation, which is more than anything from Porsche or BMW currently offers. In practice, it means a five-metre sedan can do a U-turn on a suburban street without that embarrassing three-point shuffle. Anyone who\u2019s tried to park a large car in one of Sydney\u2019s underground car parks built in 1987 knows exactly why this matters. There\u2019s also a one-touch automated parking system that actually works, which puts it ahead of about 90 per cent of the \u201csmart\u201d parking tech out there that\u2019s usually more hassle than just doing it yourself.<\/p><p>The air suspension is another quiet win. It adjusts ride height and firmness based on speed, load and road conditions without you needing to touch a thing. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1886533624\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2070351596 = function () {googletag.cmd.push(function () {var slot_2070351596 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1886533624\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2070351596.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1886533624\");});};adsQueue.push(load_2070351596);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>In Comfort mode, it soaks up the kind of broken surfaces we pretend don\u2019t exist on Australian roads. <\/p><p>In Sport, the whole car tightens up and starts feeling like something that costs twice what it does. This kind of kit is usually reserved for cars well north of $100K. <\/p><p>IM\u2019s Performance models start under $80,000, with the <strong>range kicking off from $60,990.<\/strong><\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-607060645\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1834810785 = function () {googletag.cmd.push(function () {var slot_1834810785 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-607060645\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1834810785.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-607060645\");});};adsQueue.push(load_1834810785);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-1400x788.png\" alt=\"\" class=\"wp-image-537140\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-1400x788.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-960x540.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-640x360.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-768x432.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2026\/02\/image-19-480x270.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>For the Australian market specifically, this matters more than people realise. We don\u2019t just need EVs that go far and charge fast. We need EVs that can handle the reality of Australian driving: the patchwork roads, the wildlife, the 800km highway stints, the absurd car parks. <\/p><p>IM\u2019s digital chassis isn\u2019t a gimmick. It\u2019s a genuine answer to problems that most manufacturers either ignore or charge a fortune to solve.<\/p><p>Nobody\u2019s saying MG is going to topple the establishment overnight. But IM deserves way more attention than it\u2019s getting. The tech is serious, the pricing is aggressive, and the whole package suggests that China\u2019s EV game isn\u2019t just about flooding the market with cheap runabouts anymore. <\/p><p>It\u2019s about building cars that are legitimately better in ways that actually matter to the person behind the wheel. And if the legacy brands aren\u2019t paying attention to that, they should be.<\/p>","protected":false},"excerpt":{"rendered":"<p>Powered by NVIDIA too!<\/p>\n","protected":false},"author":7,"featured_media":537143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1167],"tags":[],"coauthors":[146525],"class_list":{"0":"post-537138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cars"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=537138"}],"version-history":[{"count":3,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537138\/revisions"}],"predecessor-version":[{"id":537149,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/537138\/revisions\/537149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/537143"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=537138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=537138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=537138"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=537138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}