{"id":537123,"date":"2026-02-19T12:00:04","date_gmt":"2026-02-19T01:00:04","guid":{"rendered":"https:\/\/dmarge.com\/?p=537123"},"modified":"2026-02-19T12:07:26","modified_gmt":"2026-02-19T01:07:26","slug":"the-fastest-growing-watch-brand-in-the-world-isnt-who-you-think-it-is","status":"publish","type":"post","link":"https:\/\/dmarge.com\/watches\/the-fastest-growing-watch-brand-in-the-world-isnt-who-you-think-it-is","title":{"rendered":"The Fastest Growing Watch Brand In The World Isn’t Who You Think It Is"},"content":{"rendered":"

If you\u2019d told watch nerds five years ago that Jacob & Co.<\/a> would one day top a Morgan Stanley growth chart, they\u2019d have laughed you out of the room. For a long time, Jacob & Co. was the brand you associated with rapper chains, diamond-encrusted everything, and watches that looked like they belonged in a Dubai nightclub rather than a serious collection.<\/p>

But while the Swiss watch industry was busy contracting in 2025, with export volumes sliding and most of the big names treading water, Jacob & Co. quietly posted the strongest performance of any brand in the Top 50.<\/p>

According to the Ninth Annual Swiss Watcher report from Morgan Stanley<\/strong> (which is basically the financial bible of the watch world), Jacob & Co. grew revenue by 14% year-over-year to an implied retail value of CHF 288 million ($372,670 USD). They shifted 3,975 timepieces, a 24% increase in units sold. Both of those figures are the highest growth rates among the entire Top 50. The brand now sits at number 27 globally by turnover.<\/p>

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Let that sink in for a second. In a year where the industry was going backwards, Jacob & Co. wasn\u2019t just surviving. They were lapping the field.<\/p>

So, How Did Mr Jacob Actually Pull This Off?<\/h2>

The short answer is they got serious. The longer answer involves a genuine strategic overhaul that\u2019s been years in the making.<\/p>

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