{"id":536274,"date":"2026-01-05T18:25:51","date_gmt":"2026-01-05T07:25:51","guid":{"rendered":"https:\/\/dmarge.com\/?p=536274"},"modified":"2026-01-05T18:27:45","modified_gmt":"2026-01-05T07:27:45","slug":"qantas-texas-and-paramount-pluss-hit-series-landman-have-more-in-common-than-you-think","status":"publish","type":"post","link":"https:\/\/dmarge.com\/travel\/qantas-texas-and-paramount-pluss-hit-series-landman-have-more-in-common-than-you-think","title":{"rendered":"Qantas, Texas And Paramount Plus\u2019s Hit Series Landman Have More In Common Than You Think"},"content":{"rendered":"

There is something very specific happening in popular culture right now. Audiences are gravitating back to stories about work, land, power and old money. <\/p>

Not tech unicorns or startup founders, but oilmen, ranchers, cowboys and fixers. At the centre of that shift sits Landman, the latest runaway hit on Paramount Plus<\/a>, created by the man quietly redefining prestige television.<\/p>

That man is Taylor Sheridan. Sheridan has built an empire by turning America\u2019s oldest industries into compulsive television. From oil and gas to ranching, law enforcement and frontier justice, his shows strip things back to power, territory and consequence. Yellowstone, 1883, 1923, and now Landman (starring Billy Bob Thornton, Ali Larter, Sam Elliot and Demi Moore) all tap into the same idea. Modern America was built on hard assets, not algorithms.<\/p>

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Billy Bob Thornton as Tommy<\/figcaption><\/figure>

Landman drops viewers deep into the oilfields of Texas, following the dealmakers and power brokers who keep the industry moving. It is blunt, masculine, high-stakes television, and audiences cannot get enough of it. Western culture is popping off again because it feels real. Vast open land, huge physical risk, legacy wealth and a sense that decisions are life and death, or bankruptcy.<\/p>

Here is where Qantas enters the picture.<\/p>

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