{"id":535975,"date":"2025-11-18T11:36:35","date_gmt":"2025-11-18T00:36:35","guid":{"rendered":"https:\/\/dmarge.com\/?p=535975"},"modified":"2025-11-18T11:36:41","modified_gmt":"2025-11-18T00:36:41","slug":"breguet-oscars-of-watchmaking","status":"publish","type":"post","link":"https:\/\/dmarge.com\/watches\/breguet-oscars-of-watchmaking","title":{"rendered":"After Winning The Oscars Of Watchmaking, This 250-Year-Old Brand Deserves Your Undivided Attention"},"content":{"rendered":"<ul class=\"wp-block-list\"><li><strong>Breguet reclaims centre stage after winning the Aiguille d\u2019Or at the GPHG.<\/strong><\/li><li><strong>New CEO Gregory Kissling brings clarity, confidence and modern direction.<\/strong><\/li><li><strong>A 250th anniversary watch sparks renewed collector interest across the catalogue.<\/strong><\/li><\/ul><p><a href=\"https:\/\/www.breguet.com\/en\" target=\"_blank\"  rel=\"noreferrer noopener\">Breguet<\/a> walked out of Geneva with the watch world\u2019s top award and it\u2019s a stark reminder that the horological old guard still has plenty of clout when it decides to go up against today\u2019s hottest brands. <\/p><p>The Swiss luxury <em>manufacture\u2019s<\/em> winning submission, the Classique Souscription 2025, <a href=\"https:\/\/www.breguet.com\/en\/news\/breguet-wins-aiguille-dor-grand-prix\" target=\"_blank\"  rel=\"noreferrer noopener\">claimed the Aiguille d\u2019Or<\/a> at the <a href=\"https:\/\/www.gphg.org\/en\" target=\"_blank\"  rel=\"noreferrer noopener\">GPHG<\/a>, which for the ill-informed is the watch equivalent of taking home Best Actor at the Oscars. But this is not the same as Leonardo DiCaprio finally taking the gong after decades as the bridesmaid.<\/p><p>No, Breguet is still one of <em>haute horlogerie\u2019s <\/em>most revered and admired brands globally. It\u2019s time we gave it our full attention.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1771029799\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1424684717 = function () {googletag.cmd.push(function () {var slot_1424684717 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-1771029799\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1424684717.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1771029799\");});};adsQueue.push(load_1424684717);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.breguet.com\/sites\/default\/files\/2025-11\/aiguille%20Or.png?im=Resize,width=1600\" alt=\"\"><figcaption class=\"wp-element-caption\">Breguet Classique Souscription 2025, the single-handed Souscription 2025, the watch that carried Breguet to the Aiguille d\u2019Or. Image: Breguet<\/figcaption><\/figure><p>Of course, Breguet\u2019s reputation has entered a fascinating new chapter since the arrival of CEO Gregory Kissling in late 2024. His appointment gave the brand a much-needed reset, not only internally, but also in the way Breguet\u2019s peers would perceive this venerable old brand on the world stage.<\/p><p>Kissling spent his first months in the workshops talking to artisans and asking how the brand could become more visible. After years of being treated as the quiet intellectual of Swiss watchmaking, Breguet suddenly had leadership that wanted to reassert the brand\u2019s relevance and compete with its contemporaries. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1332898805\" class=\"ad-container\"><script type=\"text\/javascript\">var load_353824681 = function () {googletag.cmd.push(function () {var slot_353824681 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1332898805\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_353824681.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1332898805\");});};adsQueue.push(load_353824681);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>It was a huge shift in approach that gave Breguet permission to step forward rather than retreat into history. Swatch Group had finally stopped leaving its best wine in the basement, using the Swiss luxury <em>manufacture\u2019s<\/em> 250th anniversary as the perfect plaform to reposition Breguet with a modern lens. <\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-1400x788.png\" alt=\"\" class=\"wp-image-535984\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-1400x788.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-960x540.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-640x360.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-768x432.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/image-3-480x270.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">A modern execution of classical Breguet mechanics, finished to the highest traditional standards. Image: Breguet<\/figcaption><\/figure><p>The industry has seen similar plays from AP, Cartier and Vacheron in recent years. Breguet is now making its move with a watch that bridges heritage and modern enthusiasm without losing its soul. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-150638673\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1967015673 = function () {googletag.cmd.push(function () {var slot_1967015673 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-150638673\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1967015673.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-150638673\");});};adsQueue.push(load_1967015673);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>But the GPHG Aiguille d\u2019Or win for the Classique Souscription 2025 confirmed the brand was back in the conversation. A watch that only Breguet could produce, with a single hand; a hypnotic engine turned dial; a movement architecture that feels lifted from a museum drawer yet executed with modern precision.<\/p><p>Collectors who normally gravitate towards sport models started paying attention again, seeing the release as a reminder of what makes the brand significant. The GPHG jury clearly saw it. More importantly, collectors saw it. The Aiguille d\u2019Or win confirmed it. And the industry had taken a second look at a sleeping giant of horology. <\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-1400x1400.jpg\" alt=\"\" class=\"wp-image-535986\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-1400x1400.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-960x960.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-640x640.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-768x768.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/11\/Breguet-Classique-Souscription-Movement2-480x480.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Breguet is where centuries-old techniques meet modern watchmaking discipline. Image: Breguet<\/figcaption><\/figure><p>Now we\u2019re seeing the inevitable talk about how this win will influence Breguet\u2019s next chapter. Collectors will start revisiting the current Breguet catalogue with fresh eyes and models like the Marine will suddenly feel like an underrated gem hiding in plain sight. <\/p><p>Across the board, we\u2019ll likely see more accessible complications. Fewer references, but with a clearer identity across the board with a stronger push behind core icons. <\/p><p>Take a look: the Tradition continues to be one of the great contemporary movements and should be championed across the brand\u2019s fututre references. The Classique range has some of the purest dial making in Swiss watchmaking, which may well become Breguet\u2019s renewed identy in the modern market. <\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/535975\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>It does seem, though, that Breguet finally feels like a brand that understands its strengths and is willing to put them forward. Once a blind spot for collectors, perhaps overshadowed by flashier marketing or TikTok-friendly ambassadors, this win will give Breguet\u2019s enduring appeal the spike it deserves as it shapes the next chapter of its 250 year history. One that will no doubt shaped by a brand that has remembered exactly who it is.<\/p>","protected":false},"excerpt":{"rendered":"<p>Breguet\u2019s Aiguille d\u2019Or win marks a decisive shift for the historic manufacture, signalling renewed energy, sharper direction and a collector base finally taking a fresh look.<\/p>\n","protected":false},"author":101107,"featured_media":535988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[249],"tags":[],"coauthors":[146353],"class_list":{"0":"post-535975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-watches"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/101107"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=535975"}],"version-history":[{"count":9,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535975\/revisions"}],"predecessor-version":[{"id":535987,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535975\/revisions\/535987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/535988"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=535975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=535975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=535975"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=535975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}