{"id":535475,"date":"2025-10-24T19:49:02","date_gmt":"2025-10-24T08:49:02","guid":{"rendered":"https:\/\/dmarge.com\/?p=535475"},"modified":"2025-10-24T19:49:07","modified_gmt":"2025-10-24T08:49:07","slug":"why-every-carmaker-suddenly-wants-a-piece-of-motorsports-20-billion-future","status":"publish","type":"post","link":"https:\/\/dmarge.com\/cars\/why-every-carmaker-suddenly-wants-a-piece-of-motorsports-20-billion-future","title":{"rendered":"Why Every Carmaker Suddenly Wants A Piece Of Motorsport&#8217;s $20 Billion Future"},"content":{"rendered":"<ul class=\"wp-block-list\"><li><strong>The global motorsport market is set to grow by $10.79 billion between 2025 and 2029, reaching $20 billion by 2034.<\/strong><\/li><li><strong>Major manufacturers including Ford, Aston Martin, Audi, Cadillac and BMW are entering niche racing series to build brand prestige and test innovation.<\/strong><\/li><li><strong>Formula 1\u2019s fanbase hit 827 million in 2025, with 43% under 35 and surging digital engagement proving motorsport\u2019s cultural momentum.<\/strong><\/li><\/ul><p>We can talk all we want about autonomous vehicles, hands-free driving and even flying cars. Where it all goes is anyone\u2019s guess. But one thing that\u2019s definitely not disappearing anytime soon is the raw, visceral roar of a combustion engine screaming down a straight at 200mph.<\/p><p>Perhaps that\u2019s exactly why the motorsport market isn\u2019t just surviving, it\u2019s thriving. The industry will see a $10.79 billion increase between 2025 and 2029, according to <a target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/motorsport-market-grow-usd-10-104300340.html\" rel=\"noreferrer noopener\">Technavio<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.gminsights.com\/industry-analysis\/motorsport-market\" rel=\"noreferrer noopener\">Global Market Insights<\/a> predicts it will reach $20 billion by 2034. That\u2019s not just growth. That\u2019s a gold rush.<\/p><p>And major automakers have noticed. They\u2019re not about to sit on the sidelines whilst their rivals claim the chequered flag. Over the past few years, a wave of manufacturers has either announced participation in niche racing series or revealed ambitious future plans. After all, if you can\u2019t muscle your way into <a target=\"_blank\" href=\"https:\/\/dmarge.com\/luxury-lifestyle\/f1-billion-dollar-sponsorshp\" rel=\"noreferrer noopener\">Formula 1<\/a> or <a target=\"_blank\" href=\"https:\/\/www.nascar.com\/\" rel=\"noreferrer noopener\">NASCAR<\/a> directly, why not start building your motorsport credentials elsewhere?<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1710180085\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2109573866 = function () {googletag.cmd.push(function () {var slot_2109573866 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-1710180085\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2109573866.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1710180085\");});};adsQueue.push(load_2109573866);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-1400x788.jpeg\" alt=\"\" class=\"wp-image-535477\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-1400x788.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-1-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>Brands like Ford, Aston Martin, Audi, Cadillac and BMW are all hoping to cash in on the newfound status and cultural capital that motorsport commands. BMW announced last year that it\u2019s developing a new entry-level race car designed to bridge customer racing programmes and GT3 competition, gearing up for a 2026 debut whilst expanding its presence in the GT World Challenge Europe series.<\/p><p>These manufacturers want the world to see them the same way it sees Ferrari or Mercedes. Fierce. Competitive. Relatable. They want fans cheering them on with the same passion reserved for the sport\u2019s legacy giants. That\u2019s why more and more automakers are spreading across different racing disciplines, building their reputations one lap at a time.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-869980312\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1324206483 = function () {googletag.cmd.push(function () {var slot_1324206483 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-869980312\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1324206483.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-869980312\");});};adsQueue.push(load_1324206483);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-the-global-racing-landscape\">The Global Racing Landscape<\/h2><p>Motorsport isn\u2019t just Monaco and the Daytona 500. Far from it. In America alone, you\u2019ve got <a target=\"_blank\" href=\"https:\/\/www.nhra.com\/\" rel=\"noreferrer noopener\">NHRA Drag Racing<\/a>, the <a target=\"_blank\" href=\"https:\/\/www.imsa.com\/\" rel=\"noreferrer noopener\">International Motor Sports Association<\/a> (IMSA), the <a target=\"_blank\" href=\"http:\/\/www.indycar.com\/\" rel=\"noreferrer noopener\">IndyCar Series<\/a> with its iconic open-wheel racing, <a target=\"_blank\" href=\"https:\/\/www.gt-world-challenge-america.com\/\" rel=\"noreferrer noopener\">GT World Challenge America<\/a>, and even <a target=\"_blank\" href=\"https:\/\/kingofthehammers.com\/\" rel=\"noreferrer noopener\">King of the Hammers<\/a>, the brutal off-road desert endurance event.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-1400x788.jpeg\" alt=\"\" class=\"wp-image-535478\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-1400x788.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-4-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>Then there\u2019s <a target=\"_blank\" href=\"https:\/\/www.formulad.com\/\" rel=\"noreferrer noopener\">Formula Drift<\/a>, the professional drift series that\u2019s become a cultural phenomenon, and <a target=\"_blank\" href=\"https:\/\/worldofoutlaws.com\/\" rel=\"noreferrer noopener\">World of Outlaws<\/a>, where dirt track racing reigns supreme. Sure, these events might not command the same global television audiences as Formula 1 or NASCAR, but they\u2019re growing. And that matters.<\/p><p>Over in Europe, the legendary <a target=\"_blank\" href=\"https:\/\/www.24h-lemans.com\/en\" rel=\"noreferrer noopener\">24 Hours of Le Mans<\/a> has been running since the 1950s, cementing itself as one of the most prestigious endurance races on the planet. Then there\u2019s the <a target=\"_blank\" href=\"https:\/\/www.gt-world-challenge-europe.com\/\" rel=\"noreferrer noopener\">GT World Challenge Europe<\/a>, the <a target=\"_blank\" href=\"https:\/\/www.goodwood.com\/motorsport\/festival-of-speed\/\" rel=\"noreferrer noopener\">Goodwood Festival of Speed<\/a>, a bucket-list event for any petrolhead, and the <a target=\"_blank\" href=\"https:\/\/www.nuerburgring-langstrecken-serie.de\/en\/homepage\/\" rel=\"noreferrer noopener\">N\u00fcrburgring Langstrecken-Serie<\/a>. In fact, Formula 1\u2019s four-time world champion Max Verstappen claimed victory there just last month, clearly eager to prove he can dominate in a different style of racing.<\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/535475\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>And let\u2019s not forget <a target=\"_blank\" href=\"https:\/\/www.fiaformulae.com\/\" rel=\"noreferrer noopener\">Formula E<\/a>, which aims to accelerate the future of electric mobility through high-level competition, attracting a younger, sustainability-focused audience.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-183705615\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2112878338 = function () {googletag.cmd.push(function () {var slot_2112878338 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-183705615\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2112878338.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-183705615\");});};adsQueue.push(load_2112878338);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Ferrari made its comeback to the FIA World Endurance Championship in 2023 and secured the championship title right away. BMW followed suit in 2024. McLaren and Ford will each enter factory teams in 2027. For Ford, that\u2019s a particularly poignant return. The last time the Blue Oval won the 24 Hours of Le Mans was in 1969, a win forever remembered through the Matt Damon and Christian Bale film <em><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt1950186\/\" rel=\"noreferrer noopener\">Ford v Ferrari<\/a><\/em>.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-1400x788.jpeg\" alt=\"\" class=\"wp-image-535480\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-1400x788.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-3-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>As GM President Mark Reuss put it, \u201cRacing isn\u2019t just a pastime \u2013 for General Motors, it\u2019s a key source of inspiration and innovation. Whether it\u2019s NASCAR, IndyCar, IMSA and FIA sports-car racing, or our upcoming entry into Formula 1, GM uses motorsports as a crucible for developing the talent and technologies shaping the future of the automobile. As the 2025 racing season kicks off, GM president Mark Reuss takes a moment to explain how racing touches everything we do\u2026. It\u2019s not just about winning races, it\u2019s about testing ourselves and our vehicles in top-tier competition and applying those learnings to everything we do.\u201d<br><br>Ford CEO Jim Farley expressed a similar view, saying the company needs to be on the track because racing is its proving ground.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-503451805\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1059627084 = function () {googletag.cmd.push(function () {var slot_1059627084 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-503451805\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1059627084.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-503451805\");});};adsQueue.push(load_1059627084);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-why-automakers-are-betting-big-on-the-track\">Why Automakers Are Betting Big on the Track<\/h2><p>So why are more and more manufacturers piling into motorsport? The answer is multifaceted, but it boils down to a few critical factors.<\/p><h3 class=\"wp-block-heading\" id=\"h-brand-prestige-and-marketing\">Brand prestige and marketing<\/h3><p>High-profile endurance and GT races confer global prestige. The involvement of brands in races links them with athletic achievement, technological advancement, and thrilling competition, which results in essential marketing benefits and market differentiation. Traditional advertising methods are becoming less effective to generate results because motorsport delivers an authentic value that monetary resources cannot replicate.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7.jpeg\" alt=\"\" class=\"wp-image-535483\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7.jpeg 1200w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-7-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><h3 class=\"wp-block-heading\" id=\"h-technological-development\">Technological development<\/h3><p>Motorsport operates as an intense evaluation system which tests the performance of modern automotive technologies. The development of hybrid powertrains and sustainable fuels along with advanced aerodynamics and energy recovery systems and electric drivetrains occurs through racing activities before they become available in everyday vehicles. The track environment drives innovation at a speed that research laboratories fail to achieve.<\/p><h3 class=\"wp-block-heading\" id=\"h-fan-engagement-and-growth\">Fan engagement and growth<\/h3><p>Motorsport events attract dedicated global audiences and increasingly younger, more diverse fans. The series with high fan engagement creates perfect conditions for car manufacturers to build brand loyalty and attract fresh customer groups. Fans love the dangerous yet glamorous side of the car business. It\u2019s theatre, drama and engineering prowess rolled into one intoxicating package.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1820883072\" class=\"ad-container\"><script type=\"text\/javascript\">var load_443233544 = function () {googletag.cmd.push(function () {var slot_443233544 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1820883072\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_443233544.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1820883072\");});};adsQueue.push(load_443233544);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h3 class=\"wp-block-heading\" id=\"h-racing-s-booming-business-side\">Racing\u2019s booming business side<\/h3><p>With viewership, sponsorships, and industry growth all on the rise, every automaker sees the potential. They want in on the action, to prove themselves and make the most of the opportunity.<\/p><p>The numbers back up the hype. <a target=\"_blank\" href=\"http:\/\/corp.formula1.com\/formula-1-2025-season-a-half-year-review\/\" rel=\"noreferrer noopener\">Formula 1\u2019s global fanbase<\/a> reached 827 million in 2025, marking a 12% year-on-year increase. In the United States, TV viewership averaged around 1.3 million per race, up 23% compared to 2024. Perhaps most tellingly, F1\u2019s demographic is younger and more diverse than ever. Some 43% of fans are under 35 years old, and 42% are female. That\u2019s a marketing dream.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1377992706\" class=\"ad-container\"><script type=\"text\/javascript\">var load_89684631 = function () {googletag.cmd.push(function () {var slot_89684631 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1377992706\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_89684631.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1377992706\");});};adsQueue.push(load_89684631);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-1400x787.jpeg\" alt=\"\" class=\"wp-image-535479\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-1400x787.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-5-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>Revenues are strong too. Sponsorship income hit approximately $677 million for the season, with over $3 billion in total team sponsorship agreements. F1\u2019s digital presence is exploding, with over 107 million social media followers and rapidly rising online content consumption. Operating income jumped a staggering 249% year-on-year to $293 million in Q2 2025 alone.<\/p><p>NASCAR, whilst facing different challenges, still commands impressive viewership. Total viewership across the season to date sits at approximately 89.7 million, with an average of 2.42 million viewers per race. Points races average 2.44 million viewers, whilst playoff races draw around 1.7 million.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1346886723\" class=\"ad-container\"><script type=\"text\/javascript\">var load_629161037 = function () {googletag.cmd.push(function () {var slot_629161037 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1346886723\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_629161037.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1346886723\");});};adsQueue.push(load_629161037);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>It\u2019s true that other racing series lack the sheer audience scale and advertising firepower of Formula 1 or NASCAR. Not every event has a Netflix documentary series like <em><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt8289930\/\" rel=\"noreferrer noopener\">Formula One: Drive to Survive<\/a><\/em>, which made a monumental impact on F1\u2019s popularity by giving millions around the world real behind-the-scenes access to the drama, politics and personalities.<\/p><p>And not every series gets a blockbuster Hollywood film like Brad Pitt\u2019s <em><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt16311594\/\" rel=\"noreferrer noopener\">F1: The Movie<\/a><\/em>, which became a huge box office success and brought even more fans into the fold.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-1400x787.jpeg\" alt=\"\" class=\"wp-image-535481\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-1400x787.jpeg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-960x540.jpeg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-640x360.jpeg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-768x432.jpeg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/10\/race-6-480x270.jpeg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><\/figure><p>But here\u2019s the thing. Brands don\u2019t need every race to pull F1 numbers. Their strategy is clear: use every platform, from the biggest stages to the smaller, specialised series, to connect with the growing global audience.<\/p><p>With their names emblazoned on cars across multiple disciplines, automakers are locking in their spots in an increasingly competitive world. They\u2019re building credibility, testing technology and winning hearts, one race at a time.<\/p><p>The combustion engine might be on borrowed time in the eyes of policymakers and environmentalists. But on the track, it\u2019s alive, roaring and more relevant than ever. And the world\u2019s automakers are making damn sure they\u2019re part of the action whilst it lasts.<\/p>","protected":false},"excerpt":{"rendered":"<p>With the industry poised to hit $20 billion by 2034, brands from BMW and Ford to Cadillac are racing to secure their place on the grid.<\/p>\n","protected":false},"author":101118,"featured_media":535476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1167],"tags":[],"coauthors":[146480],"class_list":{"0":"post-535475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cars"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/101118"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=535475"}],"version-history":[{"count":7,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535475\/revisions"}],"predecessor-version":[{"id":535509,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/535475\/revisions\/535509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/535476"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=535475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=535475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=535475"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=535475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}