{"id":534628,"date":"2025-09-03T16:12:45","date_gmt":"2025-09-03T06:12:45","guid":{"rendered":"https:\/\/dmarge.com\/?p=534628"},"modified":"2025-09-03T16:14:26","modified_gmt":"2025-09-03T06:14:26","slug":"jaguar-type-00-vs-audi-concept-c","status":"publish","type":"post","link":"https:\/\/dmarge.com\/cars\/jaguar-type-00-vs-audi-concept-c","title":{"rendered":"Jaguar Type 00 vs. Audi Concept C: Who Did It Better?"},"content":{"rendered":"<p>This <a target=\"_blank\" href=\"https:\/\/dmargecars.com\/news\/jaguar-type-00-vs-audi-concept-c-who-did-it-better\" rel=\"noreferrer noopener\">article<\/a> originally appeared on <a target=\"_blank\" href=\"https:\/\/dmargecars.com\/news\/jaguar-type-00-vs-audi-concept-c-who-did-it-better\" rel=\"noreferrer noopener\">DMARGE Cars<\/a><\/p><p>You can tell a lot about a brand from how it launches a concept car. Some leak grainy photos on a Canadian social media account waiting for the chronically online car journos to pick it up and write 500 words on it. Others find the time to scream.<\/p><p>Jaguar, earlier this year, chose the latter, launching the Jaguar Type 00 with a blaring manifesto: \u201cAn original work of art. Bold. Unexpected. Fearless. A manifestation of everything we believe in. An exuberant statement of things to come.\u201d<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-1400x933.jpg\" alt=\"\" class=\"wp-image-534636\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Jaguar-00-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Jaguar\u2019s Type 00 launched with neon bravado and manifesto energy, but the campaign drowned out the car itself. Image: Jaguar<\/figcaption><\/figure><p>The car itself was low-slung, flamboyant and brimming with futuristic sci-fi details. At first glance, I loved it. But I had to Google the model\u2019s full name for the sake of the article. Like me, the world never really got to grips with its proportions because the launch was swallowed whole by the virality of the largely controversial campaign.<\/p><p>Jaguar drenched its own design in neon pink, hired a cast straight out of a Gen Z moodboard, and made sure everyone knew this wasn\u2019t your grandfather\u2019s Jag.<\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/534628\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>Of course, on that front, it succeeded, but the hashtag was louder than the hardware, and the car became a prop to be discarded once the cycle had reached its natural end. Despite its striking looks, the Jaguar Type 00 was remembered more for the discourse than the details.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-958554745\" class=\"ad-container\"><script type=\"text\/javascript\">var load_413524473 = function () {googletag.cmd.push(function () {var slot_413524473 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-958554745\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_413524473.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-958554745\");});};adsQueue.push(load_413524473);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-audi-s-quiet-counter\">Audi\u2019s Quiet Counter<\/h2><p>Fast forward a year and Audi has just pulled the covers off its Concept C (whether the German auto brand meant to or not). And it could not be more different.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-1400x933.jpg\" alt=\"\" class=\"wp-image-534637\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-concept-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Quad-element headlights, a shrunken grille, and heritage nods to Auto Union give the Concept C a confident yet understated German identity. Image: Audi<\/figcaption><\/figure><p>For Audi, there was no self-congratulatory manifesto. No pink paint. No choreographed casting call. Just a car; a slick, pared-back folding hard-top roadster that quietly previews the future of the brand.<\/p><p>But before you even look at the way the two brands launched their concepts, the similarities between Jaguar\u2019s Type 00 and Audi\u2019s Concept C are undeniable. <\/p><p>Both look mid-engined in stance, even if they are really mid-battery. Both are radical reboots of each marque\u2019s design language. Both draw on heritage cues: Jaguar with its E-Type DNA and Audi with its Avus wheels and R8 references. Both claim to embody the next decade of design.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-519420354\" class=\"ad-container\"><script type=\"text\/javascript\">var load_521632098 = function () {googletag.cmd.push(function () {var slot_521632098 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-519420354\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_521632098.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-519420354\");});};adsQueue.push(load_521632098);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-1400x1400.jpg\" alt=\"\" class=\"wp-image-534638\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-1400x1400.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-960x960.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-640x640.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-768x768.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Audi-TT-EV-Concept-2-480x480.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Audi\u2019s Concept C arrived quietly, a pared-back folding hard-top roadster with clean lines and production-ready restraint. Image: Audi<\/figcaption><\/figure><p>For all the criticism that headed Jaguar\u2019s way, the British brand deserves credit for going first. It\u2019s not a lot, but it\u2019s something. And I\u2019d bet my Sydney rental that Audi\u2019s marketing department had a 9AM Teams WIP titled \u201cJaguar: What Not to Do\u201d before giving the monochromatic studio shoot the proverbial green light.<\/p><h2 class=\"wp-block-heading\" id=\"h-design-that-speaks-louder-than-campaigns\">Design That Speaks Louder Than Campaigns<\/h2><p>A concept car, by design, is meant to provoke a response. \u201cHere\u2019s what you could have won,\u201d you could say. And some 10 months later we\u2019re still talking about the campaign and comparing it to Audi\u2019s. When was the last time anyone mentioned a Jaguar concept car in the same way?<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-1400x933.jpg\" alt=\"\" class=\"wp-image-534639\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/Barry-Keoghan-Jaguar-00-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">A cast straight from a Gen Z moodboard turned the Type 00 into a cultural talking point rather than a design milestone. Image: Jaguar<\/figcaption><\/figure><p>Audi\u2019s Concept C takes the opposite tack. The design is neat and unfussy; confident and assured, rocking a shrunken grille that nods to the Auto Union Type C racer, quad-element headlights referencing both Bugatti Chiron, and Audi\u2019s obsession with the number four. At the rear, no fake mesh, no cosplay exhausts. Just pure German design.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1897499505\" class=\"ad-container\"><script type=\"text\/javascript\">var load_373117399 = function () {googletag.cmd.push(function () {var slot_373117399 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1897499505\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_373117399.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1897499505\");});};adsQueue.push(load_373117399);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>The interior is even more telling. There\u2019s still a giant iPad glued to the dash for the rugrats to melt their brains watching <em>Bluey<\/em>, but there\u2019s no oblong steering wheel masquerading as innovation for drivers more accustomed to ordring a late-night Uber than getting behind the wheel of a sportscar. <\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-1400x788.png\" alt=\"\" class=\"wp-image-534641\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-1400x788.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-960x540.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-640x360.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-768x432.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-2-480x270.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">The Concept C\u2019s cabin feel refreshingly analogue. Image: Audi<\/figcaption><\/figure><p>This is a car that already looks production-ready. Normal tyres, real mirrors, and space for a number plate. This concept feels ready to hit the N\u00fcrburgring this week.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-789831121\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1094360961 = function () {googletag.cmd.push(function () {var slot_1094360961 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-789831121\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1094360961.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-789831121\");});};adsQueue.push(load_1094360961);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-type-00-vs-concept-c\">Type 00 vs. Concept C<\/h2><p>For all their differences in presentation, the Type 00 and the Concept C arguably share the same start in life. Both want to be the car that restarts the conversation around their brands. Both wear their heritage. Both claim to embody the next decade of design.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-1400x788.png\" alt=\"\" class=\"wp-image-534640\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-1400x788.png 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-960x540.png 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-640x360.png 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-768x432.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/09\/image-1-480x270.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">No fake mesh, no cosplay exhausts. Just pure German design that looks ready for the N\u00fcrburgring tomorrow. Image: Audi<\/figcaption><\/figure><p>Add a lick of pink paint to Audi\u2019s Concept C, park a cast of models next to it, and you could re-run Jaguar\u2019s campaign almost shot for shot. Dial down Jaguar\u2019s noise, spec it in gunmetal grey, and you would have something that looks remarkably like Audi\u2019s leaked images.<\/p><p>Jaguar made a statement. But Audi made a car. Jaguar went first. Audi arrived later and better prepared. Either way, the result is the same: two concepts that hint at a future where sports cars are once again the halo products that define a brand. And if we are lucky, the next decade might belong to cars like these, not another parade of same-same SUVs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Too close to call.<\/p>\n","protected":false},"author":101107,"featured_media":534643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1167],"tags":[],"coauthors":[146353],"class_list":{"0":"post-534628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cars"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/534628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/101107"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=534628"}],"version-history":[{"count":11,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/534628\/revisions"}],"predecessor-version":[{"id":534646,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/534628\/revisions\/534646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/534643"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=534628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=534628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=534628"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=534628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}