{"id":533511,"date":"2025-07-29T12:33:53","date_gmt":"2025-07-29T02:33:53","guid":{"rendered":"https:\/\/dmarge.com\/?p=533511"},"modified":"2025-07-29T14:28:36","modified_gmt":"2025-07-29T04:28:36","slug":"the-biggest-winners-and-losers-in-the-2025-luxury-slowdown","status":"publish","type":"post","link":"https:\/\/dmarge.com\/luxury-lifestyle\/the-biggest-winners-and-losers-in-the-2025-luxury-slowdown","title":{"rendered":"The Biggest Winners And Losers In The 2025 Luxury Slowdown"},"content":{"rendered":"<ul class=\"wp-block-list\"><li><strong>Luxury\u2019s slowdown isn\u2019t a collapse; it\u2019s a correction. <\/strong><\/li><li><strong>Legacy brands that chased volume, like LVMH, Gucci and Swatch, are struggling. <\/strong><\/li><li><strong>The pre-owned watch market is thriving, especially in Australia where value-driven buyers favour Rolex, TAG Heuer and Tudor.<\/strong><\/li><\/ul><p>By now, the post-pandemic high of luxury spending has subsided. What was once a rising tide lifting all brands, from logo-heavy fashion houses to Swiss luxury watchmakers, has turned into a slow, uneven trickle. And as the numbers come in, the divide between the winners and the losers is becoming increasingly clear. <\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-1400x933.jpg\" alt=\"\" class=\"wp-image-533526\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Louis-Vuitton-Sydney-1-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">LVMH\u2019s flagship Maison Louis Vuitton is now feeling the squeeze from a fading aspirational customer base. Image: Louis Vuitton<\/figcaption><\/figure><p>This isn\u2019t a crash, as many have incorrectly suggested this year. \u2018What goes up must come down,\u2019 and all that. It\u2019s a correction across the board; one that has seen the pendulum swing away from legacy brands. But make no mistake: for brands that over-indexed on hype, scale, and aspirational buyers, 2025 is proving brutally sobering.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-650393370\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2035695010 = function () {googletag.cmd.push(function () {var slot_2035695010 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-650393370\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2035695010.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-650393370\");});};adsQueue.push(load_2035695010);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-the-numbers-don-t-lie-here-are-the-losers\">The Numbers Don\u2019t Lie: Here Are the Losers<\/h2><p>According to <a href=\"https:\/\/www.bain.com\/about\/media-center\/press-releases\/20252\/luxury-confronts-slowdown-amid-economic-headwinds-and-market-disruptions-while-industry-resilience-and-strong-fundamentals-underpin-future-prospects\/#:~:text=MILAN%E2%80%94June%2019%2C%202025%E2%80%94,Altagamma%2C%20the%20Italian%20luxury%20goods\" target=\"_blank\"  rel=\"noreferrer noopener\">Bain &amp; Company\u2019s mid-year report<\/a>, the global market for personal luxury goods could shrink by as much as 9% in 2025, with both the US and China, the world\u2019s two most important luxury markets, showing signs of buyers\u2019 fatigue.<\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/533511\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>Add in a 31% tariff looming over Swiss goods imported to the US and a Gen Z cohort that\u2019s less obsessed with luxury products as symbols, and you\u2019ve got the most impactful luxury slowdown since 2008. Luxury stocks in Europe <a href=\"https:\/\/www.ey.com\/en_ch\/insights\/consumer-products\/luxury-must-evolve-to-meet-demand-for-craft-experience-and-authenticity\" target=\"_blank\"  rel=\"noreferrer noopener\">have already lost a combined \u20ac240 billion in value<\/a> this year alone.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-704022489\" class=\"ad-container\"><script type=\"text\/javascript\">var load_412320882 = function () {googletag.cmd.push(function () {var slot_412320882 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-704022489\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_412320882.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-704022489\");});};adsQueue.push(load_412320882);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-why-the-engine-is-stalling-and-it-s-not-the-billionaires\">Why the Engine Is Stalling; And It\u2019s Not the Billionaires<\/h2><p>The truth is, the rich haven\u2019t stopped spending. Herm\u00e8s, Cartier and Moncler, legacy brands built for the top of the luxury pyramid, are still posting growth.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-1167x1400.png\" alt=\"\" class=\"wp-image-533521\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-1167x1400.png 1167w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-800x960.png 800w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-533x640.png 533w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-768x922.png 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/image-5-480x576.png 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Moncler posted \u20ac1.23 billion in H1 2025, outperforming expectations in the US and Asia.<\/figcaption><\/figure><p>According to <a href=\"https:\/\/www.ey.com\/en_ch\/insights\/consumer-products\/luxury-must-evolve-to-meet-demand-for-craft-experience-and-authenticity\" target=\"_blank\"  rel=\"noreferrer noopener\"><em>EY 2025 Luxury Client Index<\/em><\/a>, the drop isn\u2019t coming from high-net-worth customers but from the vanishing middle: the young professionals, the newly affluent, the \u201centry luxury\u201d shopper who once saved their pretty pennies for the latest designer bag, a first Rolex Submariner Date, or a pair of new runners. <\/p><p>Now, amid downgraded economic forecasts from the OECD and global cost-of-living pressures, those buyers are reconsidering the value of premium purchases.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cLuxury brands face a critical challenge: how to maintain desirability while stretching their reach.\u201d<\/p><cite>EY 2025 Luxury Client Index, 2025<\/cite><\/blockquote>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1896211710\" class=\"ad-container\"><script type=\"text\/javascript\">var load_81722071 = function () {googletag.cmd.push(function () {var slot_81722071 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1896211710\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_81722071.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1896211710\");});};adsQueue.push(load_81722071);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>This collapse in entry-level demand explains why brands like LVMH, Gucci and Ferragamo (brands that prioritised fast upscaling in recent years) are struggling the most in these transient headwinds. Their customer base is no longer buying luxury. Worse still, they\u2019re not aspiring to at all. <\/p><h2 class=\"wp-block-heading\" id=\"h-lvmh-kering-amp-co-when-scale-becomes-a-liability\">LVMH, Kering &amp; Co: When Scale Becomes a Liability<\/h2><p>The most striking headline this season comes from LVMH\u2019s Fashion &amp; Leather Goods division: a unit that includes industry icons Louis Vuitton, Dior, Fendi, and Celine. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-144202574\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1752662654 = function () {googletag.cmd.push(function () {var slot_1752662654 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-144202574\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1752662654.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-144202574\");});};adsQueue.push(load_1752662654);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>In Q2 2025, <a href=\"https:\/\/www.lvmh.com\/en\/publications\" target=\"_blank\"  rel=\"noreferrer noopener\">the division posted a 12% year-on-year revenue decline<\/a>, the steepest drop since the Global Financial Crisis in 2008, dragging the group\u2019s overall profit down 22%. It\u2019s a damning signal that even the biggest name in luxury isn\u2019t immune to aspirational fatigue.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-1400x933.jpg\" alt=\"\" class=\"wp-image-533520\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/GUCCI-Westfield-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Gucci\u2019s struggle to reconnect with under-35s is reflected in Kering\u2019s declining share price. Image: Westfield Sydney<\/figcaption><\/figure><p>So too has Gucci, owned by Kering, struggled after a carousel of creative directors, flat product launches, and weakening demand from under-35s. The brand, once hailed for its maximalist renaissance under Alessandro Michele, is in search of both identity and relevance. Kering\u2019s shares are down over 15% year-to-date.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-680447323\" class=\"ad-container\"><script type=\"text\/javascript\">var load_68433964 = function () {googletag.cmd.push(function () {var slot_68433964 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-680447323\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_68433964.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-680447323\");});};adsQueue.push(load_68433964);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Even Swatch Group, the world\u2019s largest volume producer of Swiss watches, flagged a significant slump in China, confirming fears that the luxury slowdown in Asia and more specifically in China\u2019s middle class is deeper and broader than anticipated. With names like OMEGA, Longines, and Tissot under its umbrella, the group is heavily reliant on Chinese demand; it simply isn\u2019t rebounding fast enough.<\/p><h2 class=\"wp-block-heading\" id=\"h-so-who-s-actually-winning-the-luxury-market\">So, Who\u2019s Actually Winning the Luxury Market?<\/h2><p>Not everyone\u2019s panicking, however. Herm\u00e8s continues to set the benchmark in a tumultuous market, as analysts expect <a href=\"https:\/\/uk.investing.com\/news\/stock-market-news\/jefferies-downgrades-hermes-to-hold-on-fx-impact-slower-growth-4166685?utm_source=chatgpt.com\" target=\"_blank\"  rel=\"noreferrer noopener\">12% growth in the French luxury <em>Maison\u2019s<\/em> leather goods division in Q2 2025<\/a>. It\u2019s a stark contrast to LVMH\u2019s 12% dip the other way.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1638406768\" class=\"ad-container\"><script type=\"text\/javascript\">var load_847915798 = function () {googletag.cmd.push(function () {var slot_847915798 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1638406768\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_847915798.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1638406768\");});};adsQueue.push(load_847915798);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-1400x1400.jpg\" alt=\"\" class=\"wp-image-533517\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-1400x1400.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-960x960.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-640x640.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-768x768.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Hermes-Birkin-480x480.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Herm\u00e8s continues to thrive in 2025 thanks to tight supply and unwavering brand discipline. Image: Herm\u00e8s<\/figcaption><\/figure><p>Herm\u00e8s is benefitting from a strategy that remains rooted in scarcity, craftsmanship, and product consistency. No logo reinventions. No celebrity hype cycles. Just tightly controlled supply and sky-high demand. Since the end of 2020, Herm\u00e8s shares have climbed more than 160%, and unlike its peers, it hasn\u2019t needed a discount bin or a rebrand to keep moving forward. <\/p><p>Think about it: Herm\u00e8s, like Rolex, has built a reputation as a brand that\u2019s nearly impossible to buy at retail. You don\u2019t just walk into a boutique and pick out a Birkin. You build a purchase history. You wait. You prove you\u2019re not just another customer, but a Kool-Aid drinking luxury sycophant.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-785331412\" class=\"ad-container\"><script type=\"text\/javascript\">var load_19260321 = function () {googletag.cmd.push(function () {var slot_19260321 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-785331412\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_19260321.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-785331412\");});};adsQueue.push(load_19260321);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-1400x933.jpg\" alt=\"Piaget Polo\" class=\"wp-image-533519\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Piaget-Polo-S-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Piaget remains a quiet achiever for Richemont, with demand for high jewellery and gem-set watches holding firm. Image: Piaget<\/figcaption><\/figure><p>Richemont, the Swiss luxury group behind Cartier, Van Cleef &amp; Arpels, and Piaget, <a href=\"https:\/\/www.richemont.com\/news-media\/press-releases-news\/richemont-posts-robust-performance-for-the-year-ended-31-march-2025\/\" target=\"_blank\"  rel=\"noreferrer noopener\">beat earnings expectations in its latest fiscal quarter<\/a>. While its watch sales may be softening in retail, the group\u2019s jewellery <em>maisons<\/em> are operating in a tier of the market where exclusivity still directly translates to profit, attracting both generational wealth and newly-minted buyers. <\/p><p>Moncler also delivered a surprise to investors in H1 2025, <a href=\"https:\/\/www.monclergroup.com\/wp-content\/uploads\/2025\/07\/moncler-group-press-release-h1-2025.pdf\" target=\"_blank\"  rel=\"noreferrer noopener\">posting \u20ac1.23 billion in revenue<\/a>, comfortably ahead of consensus estimates of \u20ac823 million. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1751899509\" class=\"ad-container\"><script type=\"text\/javascript\">var load_65511025 = function () {googletag.cmd.push(function () {var slot_65511025 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1751899509\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_65511025.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1751899509\");});};adsQueue.push(load_65511025);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Then there\u2019s Burberry. A perennial turnaround candidate, the British label is finally showing signs of a rebound. Its stock is up more than 30% year-to-date, bolstered by renewed interest in its trench coat-led outerwear strategy, a more disciplined approach to pricing and product, and rising traction in key North American and EMEA markets.<\/p><h2 class=\"wp-block-heading\" id=\"h-the-luxury-watch-market-splits-in-two\">The Luxury Watch Market Splits in Two<\/h2><p>Watches are a microcosm of the wider slowdown. On the retail side, things are getting rocky. Brands like Rolex, OMEGA, Cartier and Breitling are raising prices due to the tariff on Swiss goods and rising gold costs, and customers are seemingly looking elsewhere. The pre-owned market? Absolutely flying.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-973256807\" class=\"ad-container\"><script type=\"text\/javascript\">var load_501995940 = function () {googletag.cmd.push(function () {var slot_501995940 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-973256807\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_501995940.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-973256807\");});};adsQueue.push(load_501995940);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-1400x1400.jpg\" alt=\"Rolex Daytona\" class=\"wp-image-533522\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-1400x1400.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-960x960.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-640x640.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-768x768.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/Rolex-Daytona-ICe-blue-480x480.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Rolex dominates the Australian resale market, ranking as the most searched and best-performing models in 2025. Image: Rolex<\/figcaption><\/figure><p>At <em>Bob\u2019s Watches<\/em>, a leading resale platform in the US, sales rose 20% from March to May. \u201cWe really are like a candy store of the industry,\u201d says Douglas Kaplan, the company\u2019s Chief Commercial Officer. Why? Because 90% of their inventory is made up of discontinued models (the ones buyers actually want) and none of it is subject to international tariffs.<\/p><p>Insights from <a href=\"https:\/\/www.chrono24.com.au\/\" target=\"_blank\"  rel=\"noreferrer noopener\">Chrono24<\/a> paint a similar picture in Australia. Data from the watch resellers shows more visibility for brands like TAG Heuer, Seiko, and Grand Seiko, reflecting a market that skews toward affordable luxury and value-driven enthusiasts. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1433140597\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1890754762 = function () {googletag.cmd.push(function () {var slot_1890754762 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1433140597\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1890754762.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1433140597\");});};adsQueue.push(load_1890754762);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>Of course, Rolex still dominates both in Australia and globally, with models like the Datejust, Daytona, Submariner, and Day-Date appearing repeatedly, but the fastest resale growth in 2025 is happening further down the price spectrum, with buyers zeroing in on classic, sub-$10,000 pieces from Rolex, TAG Heuer, Panerai and Tudor.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-1400x933.jpg\" alt=\"TAG Heuer Aquaracer\" class=\"wp-image-533523\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-1400x933.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-960x640.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-640x427.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-768x512.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2025\/07\/TAG-Heuer-Aquaracer-TimeTide-480x320.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">In Australia, TAG Heuer\u2019s collections are seeing double-digit resale gains, driven by collectors favouring sub-$10K watches with sport heritage. Image: Time+Tide<\/figcaption><\/figure><p>2025 is separating the truly desirable from the merely recognisable. Brands like Herm\u00e8s, Cartier, Moncler, and Rolex (in the right channel) are thriving. Others are finding themselves weighed down by overexposure, price hikes, and aspirational churn.<\/p><p>The good news, of course, is that this isn\u2019t a collapse. It\u2019s more of a reset. The next decade of luxury won\u2019t be defined by who scaled the fastest, but by who stayed relevant when everyone else chased their bejewelled tails.<\/p>","protected":false},"excerpt":{"rendered":"<p>Luxury\u2019s long boom is over. As the global market corrects, Herm\u00e8s, Rolex and Cartier thrive. while LVMH, Gucci and Swatch face harsh new realities.<\/p>\n","protected":false},"author":101107,"featured_media":533528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[146501],"tags":[],"coauthors":[146353],"class_list":{"0":"post-533511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxury-lifestyle"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/533511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/101107"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=533511"}],"version-history":[{"count":13,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/533511\/revisions"}],"predecessor-version":[{"id":533535,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/533511\/revisions\/533535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/533528"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=533511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=533511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=533511"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=533511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}