{"id":520155,"date":"2024-11-27T14:22:58","date_gmt":"2024-11-27T03:22:58","guid":{"rendered":"https:\/\/dmarge.com\/?p=520155"},"modified":"2024-11-27T15:03:05","modified_gmt":"2024-11-27T04:03:05","slug":"byd-shark-6-ute-sales","status":"publish","type":"post","link":"https:\/\/dmarge.com\/cars\/byd-shark-6-ute-sales","title":{"rendered":"BYD Shark 6 Sales Indicate Aussie Tradies Want Succulent Chinese Utes"},"content":{"rendered":"<ul class=\"wp-block-list\"><li><strong>BYD Shark 6 is Australia\u2019s first plug-in hybrid ute<\/strong>.<\/li><li><strong>Launched a month ago, it is already delivering strong results<\/strong>.<\/li><li><strong>Yet, only 6% of the #1 Ford Ranger sales<\/strong>.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"><p>Just under a month ago, BYD and KIA went head to head with the launch of their first-ever ute products in the Australian market. One is a petrol beast with a unique design, the other a plug-in hybrid tech-packed monster that appears to be wooing new customers. <\/p><p>Whilst KIA has been fending off negative feedback about the Tasman\u2019s appearance, it seems it\u2019s only <a target=\"_blank\" href=\"https:\/\/bydautomotive.com.au\/shark-6\" rel=\"noreferrer noopener\">good news for the BYD Shark 6<\/a>. Today, the brand has released initial sales figures, which appear to show mild success with Australian customers. <\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1400018642\" class=\"ad-container\"><script type=\"text\/javascript\">var load_2121066315 = function () {googletag.cmd.push(function () {var slot_2121066315 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[300,250],[320,100],[320,180],[336,280],[640,360]],\"incontent-1400018642\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_2121066315.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1400018642\");});};adsQueue.push(load_2121066315);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-1400x933.webp\" alt=\"BYD Shark 6 exterior\" class=\"wp-image-520158\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-1400x933.webp 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-960x640.webp 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-640x427.webp 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-768x512.webp 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6-ute-480x320.webp 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Front on BYD Shark 6.<\/figcaption><\/figure><p>Whilst the truck isn\u2019t available until late January 2025, the brand has <strong>clocked up over 4,000 sales of the SHARK 6 <\/strong>in around a month; not bad for Australia\u2019s first PHEV Ute. Already on its way to Australia, could the BYD overtake the titans of towing like the Nissan Navara or Ford Ranger? It\u2019s unlikely, but it will be interesting to see this play out. <\/p><h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-the-kia-tasman-and-the-byd-shark-6\">What\u2019s the difference between the KIA Tasman and the BYD Shark 6?<\/h2><p>The Australian ute market has been shaken up with the arrival of two game-changing entrants: the <strong>Kia Tasman<\/strong> and the <strong>BYD Shark 6<\/strong>. Launched almost simultaneously, these new models have introduced a fresh dynamic to the segment dominated by favourites like the Ford Ranger and Toyota HiLux.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/byd-shark-6.avif\" alt=\"BYD's Shark 6 interior.\" class=\"wp-image-520157\"><figcaption class=\"wp-element-caption\">BYD\u2019s Shark 6 interior.<\/figcaption><\/figure><p>The BYD Shark 6 makes history as Australia\u2019s first plug-in hybrid ute. With a starting price of <strong>$57,900<\/strong>, it offers extraordinary power \u2014 <strong>321kW and 650Nm<\/strong> \u2014 eclipsing even high-performance models like the Ford Ranger Raptor. Equipped with a range-extended electric drivetrain and a tech-heavy interior, it promises fuel consumption as low as <strong>2.0L\/100km<\/strong> if charged regularly. For tradies, the Shark 6\u2019s <strong>V2L (vehicle-to-load)<\/strong> capability adds a practical edge, enabling tools and devices to be powered directly from the ute.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1852165262\" class=\"ad-container\"><script type=\"text\/javascript\">var load_485463781 = function () {googletag.cmd.push(function () {var slot_485463781 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1852165262\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_485463781.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1852165262\");});};adsQueue.push(load_485463781);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <p>In contrast, the Kia Tasman takes a more traditional approach, offering a <strong>2.2-litre turbodiesel engine<\/strong> with <strong>154kW and 441Nm<\/strong>, plus a competitive <strong>3500kg towing capacity<\/strong>. Its bold, unconventional design is set to divide opinions but ensures it stands out among rivals.<\/p><p>While Kia targets late 2025 for Tasman\u2019s launch, BYD\u2019s electrified ute will be on Australian roads by January 2025, giving them a big head start in the market. <\/p>    <div class=\"content-subscribe\">\n        <div class=\"subscribe-box\">\n            <p class=\"subscribe-title\">Curated news for men, <br\/>delivered to your inbox.<\/p>\n            <form class=\"subscribe-form\" method=\"POST\">\n                <div class=\"subscribe-input\">\n                    <label class=\"screen-reader-text\" for=\"subscribe-email\">Email:<\/label>\n                    <input type=\"email\" name=\"email\" id=\"subscribe-email\" placeholder=\"Enter your email\" required class=\"form-control\" autocomplete=\"on\" \/>\n                    <button type=\"submit\" class=\"button button-primary subscribe-button\">Sign Up<\/button>\n                    <input type=\"hidden\" name=\"source\" value=\"article\" \/>\n                    <input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"e2df992756\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/posts\/520155\" \/>                <\/div>\n                <div class=\"form-result\"><\/div>\n            <\/form>\n            <p class=\"subscribe-copy\">Join the DMARGE newsletter \u2014 Be the first to receive the latest news and exclusive stories on style, travel, luxury, cars, and watches. Straight to your inbox.<\/p>\n        <\/div>\n    <\/div>\n    <p>With both appealing to distinct audiences, the competition in Australia\u2019s thriving ute market just got fiercer.<\/p>                <div class=\"row row-center collapse\">\n                    <div class=\"column\">\n                        <div class=\"dmg-ad\"><div id=\"incontent-1951107782\" class=\"ad-container\"><script type=\"text\/javascript\">var load_1212537417 = function () {googletag.cmd.push(function () {var slot_1212537417 = googletag.defineSlot(\"\/1017963\/DMarge\/incontent\",[[250,250],[300,100],[300,250],[320,100],[336,280]],\"incontent-1951107782\").addService(googletag.pubads()).setTargeting('refresh', 'true');if (gamData && gamData.sizeMap && gamData.sizeMap.hasOwnProperty('incontent')) {slot_1212537417.defineSizeMapping(gamData.sizeMap['incontent']);}googletag.display(\"incontent-1951107782\");});};adsQueue.push(load_1212537417);<\/script><\/div><\/div>                    <\/div>\n                <\/div>\n                <h2 class=\"wp-block-heading\" id=\"h-how-many-utes-are-sold-in-australia-each-year-a-lot\">How many utes are sold in Australia each year? A lot.<\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--1400x788.jpg\" alt=\"Ford's #1 seller, the Ranger.\" class=\"wp-image-520160\" srcset=\"https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--1400x788.jpg 1400w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--960x540.jpg 960w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--640x360.jpg 640w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--768x432.jpg 768w, https:\/\/dmarge.com\/wp-content\/uploads\/2024\/11\/ford-ranger--480x270.jpg 480w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 640px) 600px, (max-width: 768px) 700px, (max-width: 1024px) 800px, (min-width: 1025px) 1000px, 2048px\" \/><figcaption class=\"wp-element-caption\">Ford\u2019s #1 seller, the Ranger.<\/figcaption><\/figure><p>To put BYD\u2019s initial sales into perspective, the Australian ute market sales are staggeringly large. <strong>Around 240,000\u00a0new utes are sold in Australia each year<\/strong>, and the number is increasing by about 11% annually.\u00a0<\/p><p>In 2023, the <a target=\"_blank\" href=\"https:\/\/www.ford.com.au\/showroom\/trucks-and-vans\/ranger\/\" rel=\"noreferrer noopener\">Ford Ranger<\/a> was the best-selling ute in Australia, with 63,356 deliveries. So BYD has chipped away at just 6% of Ford\u2019s lead. <\/p><figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Model<\/th><th class=\"has-text-align-left\" data-align=\"left\">2023 sales<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Ford Ranger<\/td><td class=\"has-text-align-left\" data-align=\"left\">63,356<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Toyota HiLux<\/td><td class=\"has-text-align-left\" data-align=\"left\">61,111<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Isuzu D-Max<\/td><td class=\"has-text-align-left\" data-align=\"left\">31,202<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Mazda BT-50<\/td><td class=\"has-text-align-left\" data-align=\"left\">17,526<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Mitsubishi Triton<\/td><td class=\"has-text-align-left\" data-align=\"left\">16,641<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Toyota LandCruiser pick-up\/cab-chassis<\/td><td class=\"has-text-align-left\" data-align=\"left\">11,414<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">GWM Ute<\/td><td class=\"has-text-align-left\" data-align=\"left\">9616<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">LDV T60\/eT60<\/td><td class=\"has-text-align-left\" data-align=\"left\">9106<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Nissan Navara<\/td><td class=\"has-text-align-left\" data-align=\"left\">8499<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Volkswagen Amarok<\/td><td class=\"has-text-align-left\" data-align=\"left\">6626<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ram 1500<\/td><td class=\"has-text-align-left\" data-align=\"left\">5922<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Launched only a month ago and already delivering strong results. Could the Shark 6 be the messiah? Or a very naughty boy?<\/p>\n","protected":false},"author":7,"featured_media":520170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1167],"tags":[],"coauthors":[146525],"class_list":{"0":"post-520155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cars"},"acf":[],"_links":{"self":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/520155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/comments?post=520155"}],"version-history":[{"count":0,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/posts\/520155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media\/520170"}],"wp:attachment":[{"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/media?parent=520155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/categories?post=520155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/tags?post=520155"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dmarge.com\/wp-json\/wp\/v2\/coauthors?post=520155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}